Reviewed by the Penny Time editorial team
Part of our Allowance hub.
State of Kids Allowance 2026: 5 Surveys, 4 Very Different Numbers
Wells Fargo says U.S. parents give their kids an average of $37 a week. The RoosterMoney app, which tracks actual transactions, says the typical 8-year-old gets closer to $6. Both are 2025 data. Both have credible methodologies. So what is the truth?
This post pulls together the five biggest kids allowance surveys of the past two years, lines up the numbers, and explains why they disagree. If you have been trying to figure out whether you are paying your kid too much or too little, the answer is probably "you are not paying as far off as the loudest survey suggests."
The five surveys at a glance
| Survey | Year | Sample | Method | Headline number |
|---|---|---|---|---|
| Wells Fargo / Ipsos | 2025 | 1,587 U.S. parents | Online panel, parent self-report | $37/week (ages 5-17) |
| NatWest RoosterMoney | 2025 | 354,238 app users (UK) | Actual app transactions | £9.13/week total income (~$11.50) |
| Till Financial | 2025 | U.S. parent survey | Parent self-report by age | $7-$30/week by age |
| Greenlight | 2023 | 7 million U.S. families | App data plus parent survey | $14.72/week (ages 5-19) |
| AICPA | 2019 | U.S. parent panel | Phone survey, self-report | $30/week (all ages combined) |
Same topic. Same time window for the recent ones. Numbers that range from about $6 to $37. That is a 6x spread, which is not normal for a well-studied question. Something is going on with the methods.
Why the surveys disagree
Four factors explain almost all of the gap.
1. Self-report vs measurement. Parents asked to recall a weekly figure tend to round up. They think of the biggest week they remember, or they add in chore bonuses and birthday cash without noticing. App-based data captures only what was actually transferred. Wells Fargo is self-report. RoosterMoney is measurement. The 3-5x difference between them is the self-report inflation effect.
2. What counts as "allowance." Some surveys ask only about regular weekly payments. Others include ad-hoc chore pay, birthday money, and small "here is $5 because you need lunch" handouts. RoosterMoney reports both: £3.85/week as scheduled allowance, £9.13/week total once side-hustle, chore bonuses, and gifts are added. The 2.4x difference inside the same dataset shows how much definition matters.
3. Age weighting. A 17-year-old getting $30/week and a 6-year-old getting $3/week average to $16.50/week, which describes neither of them. Surveys that report a single headline figure for "ages 5-17" hide more than they reveal. The Wells Fargo $37 number, for example, applies to the full 5-17 range and is pulled up by teen spending budgets.
4. Who answers the survey. App-based panels (Greenlight, RoosterMoney) over-represent families who already use a kids money app, who tend to give a regular allowance. Phone and online survey panels capture more families who give nothing at all, which pulls some averages down. Wells Fargo controls for this by only reporting on the 71% of parents who said they give an allowance.
The most likely truth, by age
When you adjust for the four factors above and triangulate across surveys, the real picture for U.S. families in 2026 looks like this:
| Age | Regular allowance (typical range) | Total weekly money (with chores, gifts) |
|---|---|---|
| 5-7 | $2-$5 | $5-$10 |
| 8-10 | $5-$10 | $10-$15 |
| 11-13 | $10-$15 | $15-$25 |
| 14-16 | $15-$25 | $25-$45 |
| 17 | $25-$40 | $40-$70 |
The "regular allowance" column matches the RoosterMoney and Till Financial measured/structured numbers. The "total weekly money" column matches the Wells Fargo self-report figures once you spread them across the age curve. Neither column is wrong. They answer different questions.
For an age-by-age breakdown with more granular ranges, see our average allowance by age 2026 guide, or our allowance by age chart for recommended amounts at each age.
What changed from 2024 to 2026
Two trends matter for 2026 specifically.
Bonus pay is growing faster than base allowance. RoosterMoney's 2025 Pocket Money Index showed regular pocket money increasing about 1.7% year over year, but chore bonuses and side-hustle pay rose more than 30%. Families are increasingly using variable pay (you did the dishes, here is $2) instead of, or on top of, fixed weekly allowance. This makes the "total money" number meaningfully larger than the "scheduled allowance" number.
Real purchasing power is roughly flat. U.S. CPI inflation ran about 3% in 2025 (Bureau of Labor Statistics). Allowance growth at 1-2% means kids are slightly worse off in real terms than they were two years ago, but the gap is small. If your child got $8/week in 2024, $8.50/week in 2026 keeps them roughly even.
The real perception gap
The most striking finding in the Wells Fargo 2025 data is not about the dollar amount. It is that 72% of parents feel their child does not fully understand the value of a dollar, and 51% struggle to talk about money in a way kids understand.
This is the perception gap that actually matters. Kids who receive a regular allowance score higher on financial literacy measures than kids who do not (T. Rowe Price research). But only about 3% of kids actually save their allowance month to month. The other 97% spend it, often on things parents would call "not worth it." That is not a failure of the allowance system. It is the system working as designed: small, low-stakes purchases teach evaluation and tradeoffs in a way that watching parents pay bills never can.
Three things matter more than the dollar amount:
- Consistency. Same day every week. Predictability is what makes budgeting possible.
- Coverage. A clear list of what the allowance is supposed to pay for. Snacks? Toys? Saving? Gifts for friends? Without this, parents end up paying twice.
- Conversation. Two minutes of talking about a purchase ("was that worth it?") does more than $2 extra on the payment.
How to use this if you are a parent
Stop trying to match the loudest survey number. Three steps work better:
- Decide what the allowance covers. Pure spending money? Snacks plus toys plus saving? Add up what you currently spend on those categories for your child in a typical week. That is your starting point.
- Compare to the typical range for the age. Use the "regular allowance" column above. If your number is way outside it in either direction, ask whether the coverage list explains the gap. A $20/week allowance for a 9-year-old makes sense if it covers school lunches.
- Pick a single source of truth. Whether that is cash in a jar, a kids money app, or a written tracker, pick one and stick with it. The biggest predictor of financial-literacy outcomes is consistency, not amount.
The allowance calculator walks through these factors and gives a personalized number. For families that want to split allowance into save, spend, and give, the allowance splitter does the math.
Sources
- Wells Fargo / Ipsos: New Study Shows Parents Give Their Kids an Average Weekly Allowance of $37 (2025)
- NatWest RoosterMoney: Pocket Money Index 2025
- Till Financial: Average Allowance for Kids and Teens (2025)
- Greenlight: Average Weekly Allowance by Age (2023, 7M families)
- T. Rowe Price: Kids Who Get An Allowance Are More Money Savvy
- AICPA Allowance Survey (2019)
- U.S. Bureau of Labor Statistics: Consumer Price Index
Frequently Asked Questions
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Two reasons. First, methodology: Wells Fargo and AICPA ask parents to recall what they pay. RoosterMoney and Greenlight measure actual transactions through their apps. Self-reported numbers run higher than measured ones, partly because parents include occasional cash gifts and birthday money, and partly because round numbers are easier to remember than actual weekly amounts. Second, sample: app-based surveys skew toward families who already use a kids money app, who tend to be more structured about allowance. Survey panels capture a broader cross-section including families with no formal allowance at all.
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There is no single accurate number because "allowance" means different things to different families. If you mean "structured weekly allowance only," the RoosterMoney app data ($4-9/week depending on age) is the most reliable since it measures real transactions. If you mean "total money a kid receives in a typical week from parents," the Wells Fargo $37/week is closer because it captures top-ups, chore pay, and small gifts. For most parents asking "what should I pay my kid," the answer is in between: roughly $1 per year of age for kids under 12, and $15-30/week for teens.
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Yes, but not by as much as you might expect. RoosterMoney reported a 1.7% year-over-year increase in pocket money for UK kids ages 4-14 in 2025. U.S. inflation ran about 3% in 2025 (Bureau of Labor Statistics CPI data), so real purchasing power of allowance actually declined slightly. The bigger 2026 change is in teen earnings: side-hustle and chore-bonus income are growing faster than base allowance. RoosterMoney found that bonus pay for chores rose more than 30% year over year while regular pocket money stayed roughly flat.
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About 7 in 10 do. Wells Fargo 2025 found 71% of U.S. parents with kids ages 5-17 give a regular allowance. The 2019 AICPA survey put the number at 66%. The trend over the past decade has been a slow rise as kids money apps make it easier to automate weekly payments. Among families who do not give a formal allowance, the most common reason is preference for paying per chore or per task rather than a fixed weekly amount.
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No. The right amount depends on your cost of living, what the allowance is meant to cover, and your child's maturity. The survey averages are useful as a sanity check, not a target. If you are paying your 10-year-old $5/week and the average says $9, that gap might be appropriate because your $5 only covers candy money while your neighbor's $9 covers school snacks. Use the allowance calculator to factor in your family's specifics.
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Wells Fargo 2025 found 72% of parents feel their kid does not fully understand the value of a dollar, and 51% struggle to talk about money in a way kids understand. This is the real perception gap: not about the dollar amount but about what money means. Kids who get a regular allowance score higher on financial literacy than kids who do not (T. Rowe Price), but consistency and conversation matter more than the size of the payment.